For UK estate agents & landlords
Write the listing in
seconds, not an evening.
Enter the property's genuine details and ListSmith writes five pieces of polished, portal-ready copy — description, headline, key features, social post and buyer email — in your chosen tone, and it never invents a single fact.
No card required to try it.
✍️
Portal-ready copy
Description, headline, key-feature bullets and a social caption — written to Rightmove and Zoopla conventions in UK English.
🛡️
Never invents facts
It writes only from the details you enter. No made-up measurements, tenure or proximity claims — so your listings don't mislead, and you don't carry the risk.
⏱️
Minutes back per listing
Stop staring at a blank box. Get a strong first draft instantly, tweak it, and publish. You stay in control of the final copy.
The honest AI
Other AI tools embellish. Ours never invents a thing.
Most AI writers quietly add details to sound impressive — and under the Digital Markets, Competition and Consumers Act 2024, every invented claim is the publishing agent's legal risk, with the CMA now able to fine directly. ListSmith writes only from the facts you enter. Nothing more.
✗ What other AI tools slip in
- "…a stunning, charming home in this sought-after location"
- "…excellent schools and great restaurants nearby"
- "…approximately 1,200 sq ft" (nobody measured)
- "…chain free" (never mentioned)
Claims you'd have to defend — or correct after a complaint.
✓ What ListSmith writes
- Only the features you actually entered
- No invented sizes, tenure, EPC or proximity claims
- No "sought-after" or "great schools" unless it's a fact you gave
- Portal-ready, UK English, and yours to review before publishing
Built for the DMCC era — the accuracy is the product.
Accurate doesn't mean dull
Want more sparkle? Switch between Professional, Warm, Punchy and Premium tones for energy and polish — every word still drawn only from the facts you provide.
How it works
Enter the facts
Property type, beds, location, price and the genuine features that make it sell.
Pick a tone
Professional, warm, punchy or premium — to match the property and your brand.
Copy & publish
Get five pieces of copy you can paste straight into the portal. Review, then publish.
Simple pricing
Start free. Upgrade when you're writing listings every week.
Free
£0
forever
- ✓ 3 instant tries, no sign-up
- ✓ 10 listings/month with a free account
- ✓ Description, summary, features, social & email
- ✓ All tones · refine any draft
Pro
£7.99/mo
or £89 once, yours forever
- ✓ Unlimited listings
- ✓ Saved listings history
- ✓ Bulk generation & Word export
- ✓ Saved brand voice
- ✓ Cancel anytime
Cheaper than every rival (£9.99–£49/mo) — and far more free than their 3-generation trials.
Frequently asked questions
Is ListSmith free to use?+
Yes — you get 3 instant tries with no sign-up, then 10 generations a month free with an account. Pro is £7.99/month (or £89 once) for unlimited listings.
Will it invent details about my property?+
No. ListSmith writes only from the facts you enter — no invented measurements, tenure, EPC ratings or "moments from the station" claims. If you didn't say it, it won't write it.
Does it work for lettings as well as sales?+
Yes, lettings are included free — furnishing, available date, deposit and rent are all built into the form. Some rivals charge extra for lettings or ignore them entirely.
Is the copy compliant with UK listing rules?+
ListSmith is designed to help you stay on the right side of the Digital Markets, Competition and Consumers Act 2024 (which replaced the CPRs in April 2025): it never fabricates claims, and prompts you for material information like tenure, EPC and council tax band. You remain responsible for checking accuracy before you publish.
What exactly do I get for each property?+
Five pieces of copy from one set of facts: a full portal description, a headline summary, key-feature bullets, a social media caption and a buyer/applicant email — plus a free refine box to tweak any draft in plain English.